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SEO Basics

SEO is the process of increasing the visibility of a website in the search engine results pages (SERP). The higher the visibility, the more likely people are to find the website. There are a number of factors that contribute to good SEO, and these can be divided into on-page and off-page factors. On-page factors refer to the content and design of the website, while off-page factors refer to the promotion of the website.

Set up GSC and Bing Webmaster tools

Setting up Google Search Console (formerly Google Webmaster Tools)
Bing Webmaster Tools is a free service that helps you maintain your site’s presence in Bing search results. To use it, you first need to verify that you own your site, and then you can submit sitemaps, view crawl information, and generate reports about how your site is doing in Bing search results.

Set up Google Analytics

If you want to track your website’s traffic, Google Analytics is one of the best ways to do it. The information you can glean from Google Analytics data is invaluable for understanding how people find and interact with your site.

Fortunately, setting up Google Analytics is relatively easy. Just create a free account at analytics.google.com, add the tracking code to your site (or have your web developer do it for you), and start collecting data!

Install and configure an SEO plugin (wordpress)

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch, or to improve an existing site.

One of the advantages of using WordPress is that it simplifies the process of optimizing your site for search engines (SEO). However, even with WordPress, there are some basics that you need to know in order to ensure that your site is as search engine friendly as possible. This article will show you how to install and configure one of the most popular SEO plugins for WordPress, Yoast SEO.

Keyword Research

Identify your competitors

In order to identify your competitors, you’ll need to first determine what keywords they are targeting. You can do this by using a keyword research tool, such as Google AdWords Keyword Planner, to find out which keywords are being used by your competitors in their ad campaigns. Once you have a list of keywords, you can research where your competitors are getting their traffic from and what type of content they are creating. If you find that your competitors are getting a lot of traffic from a particular source (such as a specific website or social media platform), you may want to consider creating content for that same source.

Conduct a keyword gap analysis

Keyword gap analysis is the process of finding keywords that your competitors are ranking for that you are not. This is important because it allows you to understand where your site might be missing out on valuable traffic opportunities, and also provides insights into what your competitors are doing well.

To conduct a keyword gap analysis, you will need to:

1. Identify your top 10-20 competitor websites
2. Use a keyword research tool to identify the common keywords that these websites are ranking for
3. Cross-reference these keywords with the keywords that you are currently ranking for
4. Identify any gaps in your coverage
5. Prioritize keywords to target based on traffic potential and difficulty level

Find your main ‘money’ keywords

You can find your main ‘money’ keywords by looking for:

-Your biggest traffic drivers
-Your most popular content
-Your most profitable items

Technical SEO

Technical SEO is the process of optimizing a website for the search engines. It is a subset of broader SEO efforts, which also includes on-page optimization, link building, and content marketing. Technical SEO is focused on ensuring that a website is crawlable, fast, and easy to use. In this article, we will discuss the benefits of technical SEO and how it can help your website rank higher in the search engines.

Leverage “Inspect URL” feature in GSC

If you want to improve your website’s ranking in Google search results, one key strategy is to leverage the “Inspect URL” feature in Google Search Console (GSC).

This feature allows you to see how Google sees your website, including any errors or issues that might be affecting your ranking. By fixing these errors, you can improve your website’s visibility and rank higher in search results.

Here’s a quick guide on how to leverage the “Inspect URL” feature in GSC:

1. Go to https://search.google.com/search-console/about
2. Click on the “Inspect URL” button under the “Tools and Settings” section.
3. Enter the URL of the page you want to inspect and click “Inspect”.
4. Review any errors or issues that are displayed and take steps to fix them.

By following these steps, you can use the “Inspect URL” feature to improve your website’s ranking in Google search results.

Ensure your website is mobile-friendly

Desktop computer usage is in decline as people increasingly use mobile devices for their internet browsing. In fact, mobile devices are projected to account for 72.6% of all internet traffic by 2025. This trend underlines the importance of having a mobile-friendly website. If your site isn’t properly optimized for mobile devices, you could be missing out on a lot of potential traffic and customers.

Here are a few things you can do to ensure that your website is mobile-friendly:
-Use responsive design: This is perhaps the simplest and most effective way to make sure your website looks good on any screen size.
-Use large font sizes: Mobile users often have difficulty reading small text, so it’s important to use large font sizes that are easy to read on smaller screens.
-Avoid using Flash: Flash doesn’t work on most mobile devices, so avoid using it if you want your site to be accessible to everyone.
-Keep your content short and sweet: Mobile users have shorter attention spans than desktop users, so it’s important to keep your content concise and to the point.

Check your site’s loading speed

Site loading speed is one of the most important factors for technical SEO. A slow site will frustrate users and lead to higher bounce rates, which will hurt your ranking in search results. You can check your site’s loading speed with Google’s PageSpeed Insights tool. Just enter your URL and click “Analyze.” The tool will give you a speed score for mobile and desktop devices, along with specific suggestions for improving your site’s speed.

On-page and Content

Google loves high-quality content. So, if you’re looking to improve your SEO, you need to start with strong on-page content. This means making sure your headlines are catchy, your meta descriptions are interesting, and your body copy is valuable and relevant. But where do you get all this great content? You could write it yourself, or you could autoblog.

Fix duplicate, missing, and truncated title tags

-Duplicate title tags are a common issue on websites. If you have multiple pages with the same or similar title tags, it can be confusing for both users and search engines. In addition, it can result in search engines thinking that your website is not as relevant as it should be.

-If you have pages on your website that are missing title tags, it’s important to add them as soon as possible. Title tags are one of the most important elements of on-page optimization, so missing them can have a negative impact on your website’s SEO.

-Truncated title tags can also be an issue. If your title tag is cut off in the search results, it can look unsightly and may discourage users from clicking through to your website. Make sure that your title tags are no longer than 60 characters so that they don’t get truncated in the search results.

Find and fix duplicate or missing meta descriptions

If you want people to click through to your website from the search engine results pages, you need to make sure you have unique and compelling meta descriptions. These short snippets of text appear underneath your page title and give potential visitors an idea of what your page is about.

If you have duplicate or missing meta descriptions, it can hurt your click-through rates and your search engine rankings. In this article, we’ll show you how to find and fix duplicate or missing meta descriptions on your WordPress site.

What is a Meta Description?
A meta description is a short summary of a webpage that appears in the search engine results pages (SERPs). Meta descriptions are not a ranking factor in Google’s algorithm, but they can influence click-through rates (CTRs).

The meta description is meant to give users a snapshot of what the page is about so they can decide if it’s relevant to their query. If your meta descriptions are compelling, you’ll see higher CTRs, which can lead to improved rankings over time.

How to Find Duplicate or Missing Meta Descriptions in WordPress?
There are two easy ways to find out if you have duplicate or missing meta descriptions on your WordPress site:

1. Check Google Search Console: Go to Google Search Console → Click on Search Appearance → HTML Improvements. This report will show you all the pages with duplicate or missing meta descriptions.

2. Use Yoast SEO plugin: Install and activate the Yoast SEO plugin → Go to SEO → Search Appearance → Content Types tab. This report will show you all the post types with duplicate or missing titles andmeta descriptions.

Find and fix multiple H1 tags

While most CMSs do not allow you to have multiple H1 tags on a page, sometimes you may end up with more than one H1 tag on a page. Here’s how to find and fix them.

If you have more than one H1 tag on your page, it’s a good idea to fix it. Multiple H1 tags can be confusing for both users and search engines, and it can make your content appear less structured.

To find out if you have multiple H1 tags on your page, you can use a tool like Screaming Frog or Google’s PageSpeed Insights.

Once you’ve found the pages with multiple H1 tags, you’ll need to decide which H1 tag is most relevant to the content of the page. The chosen H1 tag should be placed at the beginning of the content, before any other headings (H2, H3, etc.).

If you’re not sure which H1 tag is most relevant, a good rule of thumb is to choose the H1 tag that best describes the main topic of the page. For example, if you have an article about funny deez nuts jokes tiktok ideas, the best H1 tag would be “Funny Deez Nuts Jokes TikTok Ideas.”

Off-Page SEO

Off-page SEO is the process of optimizing a website for higher search engine rankings through activities that occur off the website. This can be done through link building, social media engagement, and other activities that create awareness and interest in the website.

Analyze your competitor’s link profile

Off-page SEO is all about building backlinks. A backlink is created when one website links to another. The more backlinks you have from high-quality websites, the higher your site will rank in search engine results pages (SERPs).

One way to get backlinks is to analyze your competitor’s link profile. Find out which websites are linking to your competitor’s website. Then reach out to those websites and ask them to link to your website as well. This can be a time-consuming process, but it’s worth it if you want to rank higher in SERPs.

Conduct a link intersect analysis

When you’re trying to increase the visibility of your website, one of the most important things you can do is focus on building links. Quality links from high-authority websites will help you rank higher in search engine results pages (SERPs), and ultimately drive more traffic to your site.

But not all links are created equal. In order to get the most benefit from your link building efforts, you need to make sure you’re focused on building high-quality links. One way to do this is to conduct a link intersect analysis.

Link intersect analysis is a process of finding sites that link to your competitors, but not to you. This can be a valuable exercise for a few different reasons:

1. It can help you find potential link opportunities that you might not have otherwise discovered.
2. It can help you assess the quality of a potential link opportunity (based on the fact that your competitor has already been linked).
3. It can help you understand why your competitor may be outranking you (if they have more high-quality links).

To conduct a link intersect analysis, there are a few different methods you can use. The most common is to use a tool like Ahrefs, Majestic or Moz’s Open Site Explorer. All of these tools allow you to enter in a competitor’s URL and see which sites are linking to them, but not to you.

Once you have your list of potential link opportunities, it’s important to vet each one individually before reaching out and asking for a link. Not all of these opportunities will be good ones, and it’s important to make sure that any links you do end up getting are high-quality and from reputable websites.

Target your competitors’ broken backlinks

Your competitors’ broken backlinks are a gold mine for your SEO and link building efforts.

When a website’s link pointing to another website is broken, it’s called a “broken backlink.” These can occur for a number of reasons, such as when a website moves its content to a new URL or domain, or when the content is removed altogether.

Broken backlinks create a bad user experience because they result in a 404 error page (the page that says “sorry, this page doesn’t exist”). They also provide an opportunity for you to get involved and improve your own SEO.

Here’s how you can find and target your competitor’s broken backlinks:

1. Use a backlink analysis tool like Majestic, Moz, or Ahrefs.
2. Search for your competitor’s domain in the tool.
3. Look at the “Inbound Links” or “Referring Domains” report to find sites linking to your competitor.
4. Export the list of referring domains into a spreadsheet.
5. Check each referring domain to see if it’s linking to your competitor’s site using the Wayback Machine or by searching for the URL on Google. If the link is broken, you’ve found a potential target!
6. Reach out to the site owner and let them know about the broken link. Provide them with your URL as an alternative solution.

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